first bank portofoliu inoveo logo
first bank portofoliu inoveo symbol
first bank portofoliu inoveo papetarie
first bank portofoliu inoveo antet
first bank portofoliu inoveo agende
first bank portofoliu inoveo envelope
first bank portofoliu inoveo carti vizita
first bank portofoliu inoveo carti vizita
first bank portofoliu inoveo credit card
first bank portofoliu inoveo credit card
first bank portofoliu inoveo logo deboss
first bank portofoliu inoveo logo gold
first bank portofoliu inoveo logo leather
first bank portofoliu inoveo poster stradal
first bank portofoliu inoveo fatada
first bank portofoliu inoveo fatada istorice
first bank portofoliu inoveo fatada istorice
first bank portofoliu inoveo fatada istorice
first bank portofoliu inoveo fatada istorice
first bank portofoliu inoveo caseta luminoasa
first bank portofoliu inoveo fatada istorice
first bank portofoliu inoveo fatada istorice
first bank portofoliu inoveo cani
first bank portofoliu inoveo pin
first bank portofoliu inoveo app-icon
first bank portofoliu inoveo brandbook
first bank portofoliu inoveo brandbook
first bank portofoliu inoveo brandbook
first bank portofoliu inoveo brandbook
first bank portofoliu inoveo brandbook
first bank portofoliu inoveo brandbook
first bank portofoliu inoveo brandbook
Read the client’s
testimonial

Rebranding
First Bank

Descrierea Proiectului

Challenge

When J.C. Flowers & Co. acquired Piraeus Bank Romania in 2018, they wanted a fast fresh start to doing banking the American way. So much so that we were hired to fill the gap between the previous identity and the new name and slogan while the bank continued to conduct its business as usual. So what does the 1st American bank in Romania look like?

Approach

A bold combination of primary colors on white backgrounds. The American colors, put to work. A subtle touch on being no. 1, hidden in the negative space. Sharp angles and clean-cut typography. Bold and consistent imagery, engaging the viewer in visual storytelling. Simple, yet evoking textures on premium products.

Results

We’ve heard quite a few people talking about the First Bank identity having been created in America. We take it as an honor and also as proof that our solutions worked out – the American way. The new identity took over in a matter of months. It established itself in the minds of customers, making the transition to a new business philosophy smooth.

Client

FIRST BANK

Sector

Banking

Services

Analysis and audit

Brand platform

Visual identity

Brand implementation

Communication strategy

Brand book

Online experience

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