Rebranding
First Bank
Descrierea Proiectului
Challenge
When J.C. Flowers & Co. acquired Piraeus Bank Romania in 2018, they wanted a fast fresh start to doing banking the American way. So much so that we were hired to fill the gap between the previous identity and the new name and slogan while the bank continued to conduct its business as usual. So what does the 1st American bank in Romania look like?
Approach
A bold combination of primary colors on white backgrounds. The American colors, put to work. A subtle touch on being no. 1, hidden in the negative space. Sharp angles and clean-cut typography. Bold and consistent imagery, engaging the viewer in visual storytelling. Simple, yet evoking textures on premium products.
Results
We’ve heard quite a few people talking about the First Bank identity having been created in America. We take it as an honor and also as proof that our solutions worked out – the American way. The new identity took over in a matter of months. It established itself in the minds of customers, making the transition to a new business philosophy smooth.
