Ioana Adina Oancea
Farmacist & estetician, Careless Beauty
Speaker & Entrepreneur
Young entrepreneurs invest in rebranding more easily.
We say it easier because when we met and asked for a quotation, Ovidiu told us with much passion about the symbols his logo emblazoned at that time. I immediately found a common language and we met on this beautiful journey.
We even bought services from Ovidiu because we like to support such courageous initiatives. We shot two rabbits at once: (1) That's how our team from Ovidiu learned that any presentation must be carefully prepared and that there is no good speech without serious documentation. Let's not say about the role-plays we have specially made for us and we also had fun at our Dacia 30 offices at the time. (2) In this way I understood in depth what it represents.
Even if he was an atypical client for us at the time, being a one-man show, solopreneur, we embraced his request because we liked the enthusiasm and the passion he was talking about about training, communication, workshops and what he wanted build. It resulted in a minimalist creative path that represents 100%. We have stayed connected with Ovidiu, and even if we are in Bucharest and he is in Cluj, we follow him on facebook and we are happy for any action he takes. And we are very happy that we are part of the success story of a determined and determined Transylvanian. And we apologize for repeating his name, but it is all with Ovid Oltean in this project.
Marketing Director, COnacul Archia
The generation of millenials convinces parents entrepreneurs that by rebranding can make a difference in tourism.
A mail request made us board our car at 5 am, driving about 470 kilometers to Archia. Just as from Bucharest to Radauti ... peanuts. It was Deva, more precisely. Hunedoara, the furnaces, the landscape a bit grimy ... so we all have the same picture. For our geography at that time, Archia was just a nice name. It was not a settlement as I discovered later. The site could be improved, but good part, they had a very good name.
There followed a discussion with the young Horia and her mother, Virginia Szabo, the business architect, but also with the family pillar, Mr. Szabo. We liked them. The delicious story was the basis for understanding the need. They wanted to develop a contemporary website. They did not want the head to change the logo. It was only developed at the initiative of Mrs. Szabo with a designer. And what is created by you is the most beautiful, the smartest, the most.
The good part is that we arrived at the time when it was difficult to choose from the three proposed routes. I can confirm it too. We still remember this now ... the presentation took place in Bucharest, at our Baneasa offices, at that time. There were all three entrepreneurs: parents and son. They came with excitement and left with confidence. Mother was decided from the beginning. And as a skilful woman with arguments she helped make the decision. I also had a syncope. They did not like the text. We had to change the copywriter. I did it. This project also marked a new thing for our team. We've co-opted Vali for programming the site, which later became our colleague. From this project we have developed the online division. And conacularchia.ro is our first inhouse website.
Brand Manager, Dalberry
A startup needs more branding than an already established brand.
Why? Because it enters the competition and needs to design trust, attention to detail, more like any other brand. Because he does not have the experience like the already existing brands, so he has to counter something ... Image is the most handy. An entrepreneur who is attentive to all aspects of the business is foretelling you. But it's expensive. If we like the back people, you always find a solution. It's all you want. We have a special method for such projects. We can not develop many projects of this nature, but the innovative ones attract us. That was the case with Anda Constatinescu. She convinced us. The project went into timeline. Now Anda is on an island after selling his part in Dalberry. What a nice name I proposed, right? And we're glad we were a little part of her success story. We are waiting for the future story. We're still here;) and we're all branding. Well, well, we've added some neuromarketing, but branding is our first love.
Marketing Director, Andu
Marketing is the younger generation. Production and HR are in the parents' yard.
We were at the headquarters near Cismigiu when he visited us for the first time from Sibiu. He spoke a little, but decided. He was young. We had to convince our parents that rebranding is needed. In an industry like their own - cotton products - where you beat on the one hand with brands such as Nike and Adidas, on the other hand with Turkish products or Chinese. How do you solve it? Olt Valley and the tyrants became our colleagues. The following steps were followed, and then the final exam presented the creative routes. Mom and son were happy. Father-pocker-face ... transformed intro the eagle's eagle. And I did not understand. Until the first articulation of Mr. Hodea Senior: "I'm sorry!". I only understood when he explained that since the business he drew and redefined the word Andu, that is, the name of the brand, in the same way; but what we have managed to do in weeks has surpassed any imagination. I explained that it's "normal stuff" for our designers. And you do not have to be brilliant, just to interpret some data and turn the entrepreneur's ideas into visual. Then implementation followed. We enjoy the elephant andu. The received trainings we received today even more than 6 years after the start of the project.
Then every visit to Bucharest or to Sibiu we call and tell us. And it's beautiful when you see an evolving brand. It's like a family with out-of-date members who see family events and then tell them, in one night all their lives. From a team of about 20 people, today Andu has reached over 100 and a store in the Mall of Sunplaza Bucharest. We've been ordering shirts from them ever since. If you see us with white or black T-shirts written with Einstein, you know that Andu T-shirts. With Andu we also won an international award in the USA. Last year, Andu T-shirts reached our Megagen customers in Korea. Yes, South :). As the North is still under his hand.
When I decided to make a brand of Gourmandes Patisseries for Romania, I did not know where to start and who to work with, so I went with dozens of agencies until we reached Dochita - I found INOVEO on Google and I liked their portfolio. I was already accustomed to the classic pattern of meeting with the agency and I was pleasantly surprised by the change - a human approach, a discussion focused on the project's understanding and not the signing of the contract - was the first meeting of the brand, of the back process , about a method. We chose to work together because I felt like here at INOVEO, my brand will not be a colorful logo but it will be a well-thought-out story. And I was right.
The creative process was a very exciting one in which I was involved with weekly updates and I saw, together with the team, how the brand was out in front of us. It's almost magical when you think that we have arrived in the agency with a brief shortcut and that's why things have evolved and shaped out what POFTIS is now - a fresh and playful snacking brand that keeps its French essence.
Since then, nearly two years have passed since we continued to work together - for both POFTIS and adjacent projects of the company. Some are simple and happen quickly, others take more time and more feedback but one thing is constant: it's always a discussion with constructive feedback and a good collaboration between us.
On today's super-competitive market, the brand is essential in all areas of business, and at INOVEO you will find a structured process that tells you the story and a talented team that puts it in pictures ready to be sold to your customers.
Following discussions with Megagen shareholders, it was clear that we needed a change in how we communicate and how we looked and we were reporting to the industry we were operating in. We decided to take a bold step, becoming the first dental implant company in Romania to launch a patient education campaign with partners of dentists.
Our goal is to awaken in the patient's mind the need for information and awareness of the need to improve oral health. For this, the patient needs to contact the dentist!
Easy to say, but quite difficult to turn these ideas into reality, we had two lines of communication - the medical environment where things are clear and rigorous, and that of the recipient of the products and the medical act - the patient.
Here INOVEO appeared to the scene ...
After the first discussions it was clear that the challenge was in line with Inoveo's professionalism. Discussions followed, focus groups with patients and doctors, internal workshops, training sessions, all to realize the complexity of the message that will be transmitted inside and outside Megagen.
Initially, there were two creative routes, in the choice of the final version we weighed the way in which medical communication should be approached and here I refer to clarity and objectivity. This route, in turn, was divided into two lines of communication, one for medical staff and one for patients.
Due to the clarity of the INOVEO message, the decision was taken quickly, the solutions received were in line with the brief and we went to the next steps. The spot was made with a professional shooting team at the recommendation of INOVEO and the result can be seen in the quality of the TV spot.
The end result was as expected and the action was well received by dentists and patients!
We are aware and grateful that working with INOVEO as a branding agency has added value to Megagen and we believe that in the development process of each company it is vital to choose reliable partners to get the results you want!
If INOVEO were not in the same room with me, I would just say so - a trustworthy partner!
The INOVEO team has captured my attention at a BVB seminar, Branding and Brand Identity. Actually I went especially to meet them, though they did not know that.
As they approached the topics in this seminar, I realized that it was not a team that stayed in one man, each member had an area that he covered very well. We then understand that brand development is a complex process, not at all left to the inspiration of the moment, and that the INOVEO team approaches this process in a clear and structured way.
I wanted to know them better (what we did) and we worked together to brand a fresh start-up (Abylo) from the group of companies I represent. I think it's hard for the solutions presented to please everybody from the beginning, but I was impressed by the flexibility / adaptability of the INOVEO team to find solutions every time I twisted a little. Finally, I have come to an excellent result and I think they have been able to capture perfectly Abylo DNA, why it exists and what its mission is.
Ce recomand altor parteneri este ca in Branding si Identitate de brand sa nu reinventeze roata si sa aștepte un momentul de inspirație (cum se zice: sa stăm pe marginea unui lac de munte si sa ascultam muzica baroca, așteptând sa ne lovească ideea), ci sa le considere ca un proces complex pe care merita sa îl parcurgi alături de o echipa de profesioniști, ca INOVEO.
The INOVEO meeting was the first step for me to work with the top professionals I felt I needed. We would have told them from other clients of theirs. As you want the best for the baby you grow, I also wanted to work with the best for my brand.
Throughout the project, I had the opportunity to see my own team working in the INOVEO workshop, and found out how much people want to be part of this story and make their contribution to creation. Then when the results were presented to us, we were totally found in our identity.
In addition, for me personally, it was also an essential help in the process of clarifying the direction in which I wanted to go with the company. I still have some phrases in some discussions with Dochita, which help me better to make decisions - for example, when I look at a sketch, I think if we produce that product, it is the product as we have the image we have ? Is it in line with customer expectations?
The result was far beyond what I hoped, all I had to explain in thousands of words, and found expression in the image built by INOVEO, in a way so harmonious with the brand name and especially in a way in which all I was rotating in the mechanism in my head was deciphered almost telepathically and placed coherently on a throat that would make things work.
The materials we received were exactly as we discussed from the beginning. Moreover, I received help later and for other challenges I needed, of course, with the same inspiration of professionals.
I am proud to have worked the BEL PUNTO brand with INOVEO and I recommend it all the way!
CEO & Founder
With Dochita I met many years ago, I was colleagues in an EMBA program. I knew he was in the branding area. So, when the need for a brand consultant emerged, we looked to see what the projects had done in the meantime and we decided that INOVEO was the first choice for us.
We met, we said what we wanted for our business in terms of brand and we agreed with the INOVEO team the steps (formal steps) that we will follow in the course of the project.
The project was both technical and creative. I participated in a workshop, then we were given several creative routes from which we chose the one that best suits our business profile. All in all, what was delivered was beyond our expectations. Anyone who needs branding should turn to them with confidence!
If INOVEO were not in the same room with me, I would say about them: Fine people, professionals, it's a pleasure to work with them! :)
When I first called Dochita to create a brand for Kooperativa, I did not know exactly what we wanted. Here she has had a tremendous amount of experience and ability to get ideas from us around which the INOVEO team can build the brand. When I first saw the sketches I knew from the very beginning that we were exactly in the right direction.
A few years later we repositioned on the market and again turned to INOVEO, this time for rebranding. The team understood and perfectly guessed the new direction.
We have found INOVEO people a welded team, open to suggestions and ideas and extremely communicative. It was again a real pleasure to work with them. Thanks to Dochita, Lia, Diana and the others in the team with whom we did not get to see each other, but we know that you have put as much soul into this project.
Raiman is the second project I have developed with the INOVEO team.
The branding process followed the plan, we have been in contact throughout the project. We have trusted from the very beginning that we will get some very good solutions. I mention a few differences that we have had between what they promised and what they delivered ... in the sense that they offered us a series of graphic elements in addition. They are our first choice for future projects. And we'll recommend it to all your friends.
If INOVEO were not in the room, I would say about them - BRILIANT. Only that.
The collaboration between Progressive and Inoveo was a match made in the sky, and I say that by thinking about how important it is to have that chemistry between you and your collaborators that makes 50% of the project already under way after the first talks.
I met Dochita for lunch, with no agenda in mind, at a time when the company did not have any rebranding plan, although there were more needs in this area. For those who do not know, Progressive is the first and most important business-to-business publication in Romania, with a vast portfolio of conferences targeting the retail and FMCG industry. But beyond the expertise in publishing and events, Progressive is the platform that helped grow the industry, create a community of its professionals. And the Inoveo team immediately understood all these facets of the Progressive brand. The first project together - the rebranding of the biggest annual event of the local industry, the Progressive Conference - brought a radical change not only at branding, image, but also in the strategic growth of the concept. There are three years since then, and so many projects have been done together, all of which have been successful. Most recently, the branding of the Progressive Awards competition was perhaps the most exciting because it assumed a zero-built construction with great pressure over time, and the impact was - again - very high. In fact, what I mean is that if you are looking for a trusted partner with whom to speak the same language, attention to detail, to the values of the company, acting in good faith and advising you what to do with the risk of not being - at times - what you like, Inoveo it's the one.
We chose to work with Inoveo because it had the most convincing working methodology, namely that before the creation of the new Logo, it also emphasized the brand's values, both in-house and in-house research. In conclusion, he convinced us their working methodology, and the process itself lasted a month.
The new visual identity represents us, it shows what we are and we want to be, Inoveo has succeeded in molding our values and visions by addressing the themes in more depth. We have very positive feed-backs, the new visual identity is to our employees, clients and partners. We are at the beginning of rebranding, but it seems to be helping us to create a more relevant image in the eyes of our customers, but also to expand our export activity, penetration into external markets where customers are more attentive and at details of visual identity. Inoveo is an ideal partner for those companies that want a more strategic approach to branding, not just a logo, not just a coat, want to know why that coat is wearing and how it can reflect their inner values. We recommend to entrepreneurs with great expectations for their rebranding, who want to go to another level of business.
Collaboration with Inoveo began in late 2009, when we chose to partner with an enthusiastic and passionate, in love with marketing team, who is not afraid to create bold brands.
We decided then that it was time for a refresh of our company brand, Final Distribution. Inoveo were the ones who redefined our identity and brand design. The collaboration was a positive one for our company's direction, and the services delivered by Inoveo were excellent. The partnership then extended to the product brand, and Novatik is the result of completing our company's portfolio with a 100% roof top roofing system in Romania. The Inoveo team knew how to create brand identity so our product could resonate with the target market. We warmly recommend Inoveo because he carries out his work with integrity and professionalism. They knew how to extract the information from us and transposed it into competitive advantages for our brands, which made us different from our competitors. Thanks INOVEO, thank you Dochita!
Imagine the beginning: an entire four-person team listening in four lengthy meetings all that a potential customer can tell, in this case being Guilty Pleasure - love made chocolate.
I have always wondered what fantastic interior resort these people have so much patience to listen to, and then, through play, relaxation, words close to the soul and our need, to get to what we will be loved, but it will be and passion for our brand. I now recognize that this state created in us by our countless questions that have found real creative responses have made us want to continue with Inoveo in the detriment of the other two companies we were already curtailed. We were very close to the moments when every shade of color, no matter how thin or a font of letters, was supported by the team of people with professional ardor, but especially with imagination and innovation. At all subsequent meetings we were fascinated by the inner and unseen resource of Dochita's creations. Just as dreams and plans come from close to close, we have felt that we have a role and a meaning for the Brand they created, so we think a little bit of the Inoveo team is all we have in everything they did with the immense Dochita dedication and everyone in the team.
Brand is the key element in a company's development process. The website is the virtual interface and mirror of what your own business is.
Choosing collaborators to achieve and develop over time is a very important step. Choosing the team led by Dochita Z. was a very enjoyable experience for us. These people completed us where our competencies stopped. We have always been surprised by their innovative, creative, dynamic, ever-present spirit. I trusted them to approach them in the sense that they were involved in the brand building process, we trusted the proposed strategy, their vision and expertise. The result of this collaboration: a Romanian brand, built by Romanians for Romanians, which can be found nationwide in the hypermarkets Cora, Carrefour, Auchan and Kaufland. Thanks to the entire team for putting in your pictures and words our vision, passion and everyday work from Precistanu, Vrancea!
We started the project with Dochita believing that we needed rebranding and we discovered together that it was, in fact, necessary to launch a new brand. One that we feel is totally our development directions.
I mean, it was supposed to start from scratch. A new identity with a fresh image calibrated so as to help us increase our turnover in a consistent way. And it happened faster and nicer than we expected. From name, to logo, and then to visual identity, things have gotten more contour and crystallized exactly as we wanted. No year after launch, Wellington is already part of our culture as if it had been there forever. And that's because the method they use is so strong that the whole Wellington team finds itself in this new brand created by them. The materials are very strong. Wellington is today a healthy lifestyle that we feel, we breathe and inspire our clients. It's an achievement that I'm sure I could only touch with them.
Brand Manager & PR
Although it was the first collaboration with Inoveo, on a rather complex project, we found an available, professional team, flexible to our requirements and mindful of the organization's identity.
Effective communication at each stage of the project and solving the smallest details has led to the success of the project. The new Electroalfa web site presents in a complete way our products and services, giving users interactive and dynamic ways to interact. The video project focuses on people, the technologies used, and the use of the new management system. It's not just a change in visual elements but also a good reflection of new business goals.