Behind any brand is the story of the entrepreneur who has somehow found an ungrateful path ... and reached it up here. And from here on, doesn't know where else. Before? To the left? Or right? What's the good way?

Behind every brand is the man who had an idea. And she did not hold her hand in her breast but implemented it. As he knew. And it's not wrong. It's very good. We all have ideas. But few come to implement them.

It's his story. Initial ... or, most of the time, the one adapted to what happened to him good or crazy. It's his story and we choose to be part of it. It's a story told in a language with archaisms. Sometimes at a nice office. Sometimes in an auspicious office. Cramped. With a chair brought from the office next door. A heated office. Sometimes not. A story told on a working day. But it can also be on a holiday day. Or a Saturday. That's when the entrepreneur takes time to take care of his brand, that is, his story. Branding is not a priority. Because production goes. The sales are the same. generates cash. He has what to pay for his gifts, the employees. So branding does not burn. He knows he helps him in the future. That his competitor may have a better picture. As he implemented some ideas he had and maybe he even told someone to a beer. And the other one implemented them before him. And it hurts him. But it does not have time for branding ... It's always more important and burning. And business goes well.

It's a story in space and time. That's how we learn the geography of Romania. Distances. Time spent in the car. Places to the next gas station. This is the true map of the Romanian brands. And it seems as though we remember the geography teacher who took us to Zamca to show us the Bucovina Obzor and the beech forests around Suceava. Few experential lessons. But memorable.

We like every man we talk about because no story is the same with the other. But they all have something in common. It fascinates us. That's what we're looking for! Fascination. And that's why we treat every project with the utmost care. No matter how small they are. We dream of catching all these stories, once in a retirement, in a collection of brands. And everyone will have his page. Because the brands are about stories, emotions. It creates nostalgia over time. And beautiful memories. And we're glad to have met hundreds of stories so far and we're waiting for you in the book of beautiful brands.

Nimet

Nimet

Samy Numan

Managing Director And Founder

Experienta cu INOVEO si in special cu Dochita ne-a marcat intr-un mod foarte pozitiv.

Nobeltek

Nobeltek

Daniela Bizgan

Co-Founder

Am inceput colaborarea cu INOVEO in mai 2019, cand eram in cautarea unei echipe profesioniste

Sertus

Sertus

Dina Pislaru

Director de marketing

Impreuna cu familia mea, am cunoscut-o pe Dochita in 2017, cand noi, unii din cei mai mari

DJSUPERSTORE

DJSUPERSTORE

Robert Graur

Founder & CEO

Am citit foarte mult despre branding si m-am super documentat inainte sa aleg pe cineva

I’M LEGAL

I'M LEGAL

Iuliana Mihalciuc

Founding lawyer

Pentru mine INOVEO a aparut providential in momentul in care cautam, fara sa stiu foarte bine

Innoship

Innoship

Daniel Nicolae

Co-founder & Managing Partner

O sa para amuzant, insa am reusit sa apreciez nevoia de branding la a 3-a companie creata.

Patisseries Gourmandes

Poftis

Ana Bazga

National Manager

Cand am hotarit sa fac un brand Patisseries Gourmandes pentru Romania, nu mi-a fost foarte clar

Bikevertising

Bikevertising

Eduard Petrescu

Administrator

Eram in cautarea unei agentii de branding care sa ne ajute sa creionam un produs nou

Sorste

Sorste

Sorina Bucuras

Administrator

Noi lucram cu companii de talie mondiala care ne-au ales pe noi pentru ca suntem buni

Austral

Austral

Monica Dona

Coordonator Marketing

I-am revazut pe cei de la INOVEO in pitchul aniversar Austral. Am lucrat cu ei anterior

Megagen Romania

Megagen Romania

Claudiu Chiru

Director Executiv

In urma discutiilor cu actionarii companiei Megagen, era clar ca aveam nevoie

First Bank

First Bank

Loredana Antohi

SR. Advertising Coordinator

Recunosc ca inainte de a incepe proiectul de Rebranding, nu stiam cine este Dochita Zenoveiov

Abylo

Abylo

Dan Pascu

CEO

Echipa INOVEO mi-a captat atenția la un seminar BVB, de Branding si Identitate de brand.

Deco Architects

Deco Architects

George Cristescu

Arhitect Senior

Primul nostru contact cu INOVEO a fost in 2016, atunci cand am inceput o campanie de rebranding

Bel Punto

Bel Punto

Mariana Georgescu

Administrator

Intalnirea cu INOVEO a fost pentru mine primul pas spre ceea ce inseamna sa lucrezi cu profesionistii

Imacoolat

Imacoolat

Florin Tat

CEO & Founder

Cu Dochita m-am cunoscut cu multi ani in urma, am fost colegi in cadrul unui program EMBA.

Kooperativa

Kooperativa

Vlad Dulea

Fondator

Cand am apelat prima oara la Dochita pentru crearea unui brand pentru Kooperativa, nu stiam

Electroalfa

Electroalfa

Manuela Gheorghiu

Brand Manager & PR

Desi a fost prima colaborare cu INOVEO, pe un proiect destul de complex, am gasit o echipa disponibila

Raiman

Raiman

Albert Capatina

General Manager

Raiman este al doilea proiect pe care l-am dezvoltat cu echipa INOVEO.

Progresiv

Progresiv

Romina Ardelean

Coordinating Editor

Colaborarea dintre Progresiv si INOVEO a fost a match made in heaven si spun asta gandindu-ma

Metamob

Metamob

Istvan Hutton

Co-Owner

Am ales sa lucram cu INOVEO deoarece a avut cea mai convingatoare metodologie de lucru

Final Distribution

Final Distribution

Dan Mircescu

General Manager

Colaborarea cu INOVEO a inceput la sfarsitul anului 2009, cand am ales sa facem un parteneriat

Guilty Pleasure

Guilty Pleasure

Roro Stirbu

Artizan Ciocolatier

Imaginati-va inceputul: o intreaga echipa de patru profesionsti ascultand in patru intalniri lungi

Delivada

Delivada

Viorel Catana

Sef Unitate

Brandul constituie elementul cheie in procesul de dezvoltare al unei companii.

Wellington

Wellington

Alina Grozescu

CEO

Am inceput proiectul cu Dochita crezand ca avem nevoie de rebranding si am descoperit impreuna ca era

Careless Beauty

Careless Beauty

Ioana Adina Oancea

Farmacist & estetician

Ovidiu Oltean

Ovidiu Oltean

Ovidiu Oltean

Speaker & entrepreneur

Tinerii antreprenori investesc in rebranding mai usor.

Conacul Archia

Conacul Archia

Horia Szabo

Marketing Director

Generatia milenistilor convinge parintii antreprenori ca prin rebranding se poate face diferenta in turism

Dalberry

Dalberry

Flavia Dumitru

Brand Manager

Un startup are nevoie mai mare de branding decat un brand deja consacrat.

Andu

Andu

Andu Hanea

Marketing Director

Marketingul e al generatiei tinere. Productia si HR-ul e in curtea parintilor.

Enzo Margi

Enzo Margi

Andrei Marginean

Fondator