What customers say

Behind any brand is the story of the entrepreneur who has somehow found an ungrateful path ... and reached her up here. And he does not know where else. Before? To the left? Or right? What's the good way?

Behind every brand is the man who had an idea. And she did not hold her hand in her breast but implemented it. As he knew. And it's not wrong. It's very good. We all have ideas. But few come to implement them.

It's his story. Initial ... or, most of the time, the one adapted to what happened to him good or crazy. It's his story and we choose to be part of it. It's a story told in a language with archaisms. Sometimes at a nice office. Sometimes in an auspicious office. Cramped. With a chair brought from the office next door. A heated office. Sometimes not. A story told on a working day. But it can also be on a holiday day. Or a Saturday. That's when the entrepreneur takes time to take care of his brand, that is, his story. Branding is not a priority. Because production goes. The sales are the same. generates cash. He has what to pay for his gifts, the employees. So branding does not burn. He knows he helps him in the future. That his competitor may have a better picture. As he implemented some ideas he had and maybe he even told someone to a beer. And the other one implemented them before him. And it hurts him. But it does not have time for branding ... It's always more important and burning. And business goes well.

It's a story in space and time. That's how we learn the geography of Romania. Distances. Time spent in the car. Places to the next gas station. This is the true map of the Romanian brands. And it seems as though we remember the geography teacher who took us to Zamca to show us the Bucovina Obzor and the beech forests around Suceava. Few experential lessons. But memorable.

We like every man we talk about because no story is the same with the other. But they all have something in common. It fascinates us. That's what we're looking for! Fascination. And that's why we treat every project with the utmost care. No matter how small they are. We dream of catching all these stories, once in a retirement, in a collection of brands. And everyone will have his page. Because the brands are about stories, emotions. It creates nostalgia over time. And beautiful memories. And we're glad to have met hundreds of stories so far and we're waiting for you in the book of beautiful brands.

Ovidiu Oltean

Speaker & Entrepreneur

Young entrepreneurs invest in rebranding more easily.

We say it easier because when we met and asked for a quotation, Ovidiu told us with much passion about the symbols his logo emblazoned at that time. I immediately found a common language and we met on this beautiful journey.

We even bought services from Ovidiu because we like to support such courageous initiatives. We shot two rabbits at once: (1) That's how our team from Ovidiu learned that any presentation must be carefully prepared and that there is no good speech without serious documentation. Let's not say about the role-plays we have specially made for us and we also had fun at our Dacia 30 offices at the time. (2) In this way I understood in depth what it represents.

Even if he was an atypical client for us at the time, being a one-man show, solopreneur, we embraced his request because we liked the enthusiasm and the passion he was talking about about training, communication, workshops and what he wanted build. It resulted in a minimalist creative path that represents 100%. We have stayed connected with Ovidiu, and even if we are in Bucharest and he is in Cluj, we follow him on facebook and we are happy for any action he takes. And we are very happy that we are part of the success story of a determined and determined Transylvanian. And we apologize for repeating his name, but it is all with Ovid Oltean in this project.

Horia Szabo

Marketing Director

The generation of millenials convinces parents entrepreneurs that by rebranding can make a difference in tourism.

A mail request made us board our car at 5 am, driving about 470 kilometers to Archia. Just as from Bucharest to Radauti ... peanuts. It was Deva, more precisely. Hunedoara, the furnaces, the landscape a bit grimy ... so we all have the same picture. For our geography at that time, Archia was just a nice name. It was not a settlement as I discovered later. The site could be improved, but good part, they had a very good name.

There followed a discussion with the young Horia and her mother, Virginia Szabo, the business architect, but also with the family pillar, Mr. Szabo. We liked them. The delicious story was the basis for understanding the need. They wanted to develop a contemporary website. They did not want the head to change the logo. It was only developed at the initiative of Mrs. Szabo with a designer. And what is created by you is the most beautiful, the smartest, the most.

The good part is that we arrived at the time when it was difficult to choose from the three proposed routes. I can confirm it too. We still remember this now ... the presentation took place in Bucharest, at our Baneasa offices, at that time. There were all three entrepreneurs: parents and son. They came with excitement and left with confidence. Mother was decided from the beginning. And as a skilful woman with arguments she helped make the decision. I also had a syncope. They did not like the text. We had to change the copywriter. I did it. This project also marked a new thing for our team. We've co-opted Vali for programming the site, which later became our colleague. From this project we have developed the online division. And conacularchia.ro is our first inhouse website.



A startup needs more branding than an already established brand.

Why? Because it enters the competition and needs to design trust, attention to detail, more like any other brand. Because he does not have the experience like the already existing brands, so he has to counter something ... Image is the most handy. An entrepreneur who is attentive to all aspects of the business is foretelling you. But it's expensive. If we like the back people, you always find a solution. It's all you want. We have a special method for such projects. We can not develop many projects of this nature, but the innovative ones attract us. That was the case with Anda Constatinescu. She convinced us. The project went into timeline. Now Anda is on an island after selling his part in Dalberry. What a nice name I proposed, right? And we're glad we were a little part of her success story. We are waiting for the future story. We're still here;) and we're all branding. Well, well, we've added some neuromarketing, but branding is our first love.

Andu Hanea

Marketing Director

Marketing is the younger generation. Production and HR are in the parents' yard.

We were at the headquarters near Cismigiu when he visited us for the first time from Sibiu. He spoke a little, but decided. He was young. We had to convince our parents that rebranding is needed. In an industry like their own - cotton products - where you beat on the one hand with brands such as Nike and Adidas, on the other hand with Turkish products or Chinese. How do you solve it? Olt Valley and the tyrants became our colleagues. The following steps were followed, and then the final exam presented the creative routes. Mom and son were happy. Father-pocker-face ... transformed intro the eagle's eagle. And I did not understand. Until the first articulation of Mr. Hodea Senior: "I'm sorry!". I only understood when he explained that since the business he drew and redefined the word Andu, that is, the name of the brand, in the same way; but what we have managed to do in weeks has surpassed any imagination. I explained that it's "normal stuff" for our designers. And you do not have to be brilliant, just to interpret some data and turn the entrepreneur's ideas into visual. Then implementation followed. We enjoy the elephant andu. The received trainings we received today even more than 6 years after the start of the project.

Then every visit to Bucharest or to Sibiu we call and tell us. And it's beautiful when you see an evolving brand. It's like a family with out-of-date members who see family events and then tell them, in one night all their lives. From a team of about 20 people, today Andu has reached over 100 and a store in the Mall of Sunplaza Bucharest. We've been ordering shirts from them ever since. If you see us with white or black T-shirts written with Einstein, you know that Andu T-shirts. With Andu we also won an international award in the USA. Last year, Andu T-shirts reached our Megagen customers in Korea. Yes, South :). As the North is still under his hand.


Romina Ardelean
Coordinating Editor

The collaboration between Progressive and Inoveo was a match made in the sky, and I say that by thinking about how important it is to have that chemistry between you and your collaborators that makes 50% of the project already under way after the first talks.

I met Dochita for lunch, with no agenda in mind, at a time when the company did not have any rebranding plan, although there were more needs in this area. For those who do not know, Progressive is the first and most important business-to-business publication in Romania, with a vast portfolio of conferences targeting the retail and FMCG industry. But beyond the expertise in publishing and events, Progressive is the platform that helped grow the industry, create a community of its professionals. And the Inoveo team immediately understood all these facets of the Progressive brand. The first project together - the rebranding of the biggest annual event of the local industry, the Progressive Conference - brought a radical change not only at branding, image, but also in the strategic growth of the concept. There are three years since then, and so many projects have been done together, all of which have been successful. Most recently, the branding of the Progressive Awards competition was perhaps the most exciting because it assumed a zero-built construction with great pressure over time, and the impact was - again - very high. In fact, what I mean is that if you are looking for a trusted partner with whom to speak the same language, attention to detail, to the values ​​of the company, acting in good faith and advising you what to do with the risk of not being - at times - what you like, Inoveo it's the one.


Istvan Hutton
Co Owner

We chose to work with Inoveo because it had the most convincing working methodology, namely that before the creation of the new Logo, it also emphasized the brand's values, both in-house and in-house research. In conclusion, he convinced us their working methodology, and the process itself lasted a month.

The new visual identity represents us, it shows what we are and we want to be, Inoveo has succeeded in molding our values ​​and visions by addressing the themes in more depth. We have very positive feed-backs, the new visual identity is to our employees, clients and partners. We are at the beginning of rebranding, but it seems to be helping us to create a more relevant image in the eyes of our customers, but also to expand our export activity, penetration into external markets where customers are more attentive and at details of visual identity. Inoveo is an ideal partner for those companies that want a more strategic approach to branding, not just a logo, not just a coat, want to know why that coat is wearing and how it can reflect their inner values. We recommend to entrepreneurs with great expectations for their rebranding, who want to go to another level of business.

Final Distribution

Dan Mircescu
General Manager

Collaboration with Inoveo began in late 2009, when we chose to partner with an enthusiastic and passionate, in love with marketing team, who is not afraid to create bold brands.

Am decis atunci ca este momentul pentru un refresh al brandului nostru de companie, Final Distribution. Inoveo au fost cei care ne-au redefinit identitatea si designul de brand. Colaborarea a fost una pozitivă pentru direcția companiei noastre, iar serviciile livrate de catre Inoveo au fost excelente. Parteneriatul s-a extins apoi si pentru brand-ul de produs, iar Novatik este rezultatul completarii portofoliului companiei noastre cu un sistem performant de invelitori pentru acoperis fabricat 100% in Romania. Echipa Inoveo a stiut cum sa creeze identitatea de brand, astfel incat produsul nostru sa rezoneze cu piata tinta. Recomandăm cu caldura Inoveo pentru ca isi desfasoara activitatea cu integritate si profesionalism. Ei au stiut cum sa extragă informația de la noi și au transpus-o in avantaje competitive pentru brandurile noastre, fapt ce ne-a diferentiat de competitori. Multumim INOVEO, multumim Dochita!

Guilty Pleasure

Roro Stirbu
Artizan Ciocolatier

Imagine the beginning: an entire four-person team listening in four lengthy meetings all that a potential customer can tell, in this case being Guilty Pleasure - love made chocolate.

I have always wondered what fantastic interior resort these people have so much patience to listen to, and then, through play, relaxation, words close to the soul and our need, to get to what we will be loved, but it will be and passion for our brand. I now recognize that this state created in us by our countless questions that have found real creative responses have made us want to continue with Inoveo in the detriment of the other two companies we were already curtailed. We were very close to the moments when every shade of color, no matter how thin or a font of letters, was supported by the team of people with professional ardor, but especially with imagination and innovation. At all subsequent meetings we were fascinated by the inner and unseen resource of Dochita's creations. Just as dreams and plans come from close to close, we have felt that we have a role and a meaning for the Brand they created, so we think a little bit of the Inoveo team is all we have in everything they did with the immense Dochita dedication and everyone in the team.


Viorel Catana
Chief Unit

Brandul constituie elementul cheie in procesul de dezvoltare al unei companii. Website-ul este interfata si oglinda virtuala a ceea ce reprezinta business-ul propriu.

Choosing collaborators to achieve and develop over time is a very important step. Choosing the team led by Dochita Z. was a very enjoyable experience for us. These people completed us where our competencies stopped. We have always been surprised by their innovative, creative, dynamic, ever-present spirit. I trusted them to approach them in the sense that they were involved in the brand building process, we trusted the proposed strategy, their vision and expertise. The result of this collaboration: a Romanian brand, built by Romanians for Romanians, which can be found nationwide in the hypermarkets Cora, Carrefour, Auchan and Kaufland. Thanks to the entire team for putting in your pictures and words our vision, passion and everyday work from Precistanu, Vrancea!


Alina Grozescu

We started the project with Dochita believing that we needed rebranding and we discovered together that it was, in fact, necessary to launch a new brand. One that we feel is totally our development directions.

I mean, it was supposed to start from scratch. A new identity with a fresh image calibrated so as to help us increase our turnover in a consistent way. And it happened faster and nicer than we expected. From name, to logo, and then to visual identity, things have gotten more contour and crystallized exactly as we wanted. No year after launch, Wellington is already part of our culture as if it had been there forever. And that's because the method they use is so strong that the whole Wellington team finds itself in this new brand created by them. The materials are very strong. Wellington is today a healthy lifestyle that we feel, we breathe and inspire our clients. It's an achievement that I'm sure I could only touch with them.


Manuela Gheorghiu
Brand Manager & PR

Although it was the first collaboration with Inoveo, on a rather complex project, we found an available, professional team, flexible to our requirements and mindful of the organization's identity.

Effective communication at each stage of the project and solving the smallest details has led to the success of the project. The new Electroalfa web site presents in a complete way our products and services, giving users interactive and dynamic ways to interact. The video project focuses on people, the technologies used, and the use of the new management system. It's not just a change in visual elements but also a good reflection of new business goals.