Seed Consultants Make Vulping
Seed Consultants brand and design consulting company, the exclusive partner of Landor Associates in Romania, made the name, visual identity and graphic applications for the new brand, Vulping ( www.vulping.ro ).
The concept around which the online brand was built is the “smart fun park” where customers find the most enjoyable leisure time ideas for themselves and their friends. The new brand aims to differentiate itself from its competitors through the experience it will deliver to its avid smart-buy customers. Brand manifestation will be consumed around the four smart-buying, have-fun, experience-sharing and quality values delivered across the value chain. The strategic construction has gone from insight into consumer research, market analysis of discount sites, but also from online consumer trends: F-together and group-buying that engage group experiences among friends, generate fans and later followers.
The name of the Vulping brand, derived from the word “fox”, will be identified with a synonymous verb with intelligent acquisition due to dynamic, differentiating sound and is meant to refer to the inspired choice that never fails. Visual identity speaks in the colors of joy about the variety of options you have in the city to spend your leisure time and the speed of things happening in the amusement park. We have appealed to the British style of design by overlapping the geometric shapes of orange, ocher, magenta, grey, which merge and form the Vulping letters in a modern, tonic, playful and exciting tone.
The stages of the branding project consisted of market analysis and auditing, brand development, branding and brand registration consultancy, visual identity development and graphic applications. The branding process was completed in two months, the project team from Seed Consultants made up of Dochita Zenoveiov – Managing Director, Catalina Vulpe – Brand Consultant, Liliana Oltean – Project Executive, Ecaterina Gaman – Senior Brand Designer, Marina Beldiman – Brand Designer, and from Vulping, Cristi Dima – Project Manager, Daniela David – Marketing Manager, Daniela Pirloaga – Sales Manager.