Power Club – a new brand created by Seed Consultants
Seed Consultants brand and design consultancy has developed the branding process for Power Club, a retail chain of electronic games, casino and sports betting, created by an investment of 2 million Euros.
Power Club is based on a new business model on the Romanian market, centered on the idea of offering to its clients various products and services – from electronic games and casino to sports betting and Internet Café – in a distinct and memorable environment.
Seed Consultants has developed brand strategy, visual identity and environmental branding, later implemented throughout the Power Club network, which currently has 15 units in Bucharest.
The concept of the shop derives from the idea of transparency, a pleasant and relaxing place, thus opposing the general trend in the local market of dark space or even opaque, which generates negative meanings. At Power Club, open and bright spaces create a friendly environment, which, complemented by the warm approach of staff, generates a memorable experience for customers.
The relationship with the brand is much tougher, with Power Club becoming a relaxing place where customers meet to live the sports betting emotions, passion for electronic games or watch live sports.
The visual identity is based on a very strong heraldic symbol, functioning as an emblem, and aims to convey trust, virility and suggest the idea of belonging to a group with common passions.
The branding process was completed in 4 months, and implementation in units lasted a year. The project team from Seed Consultants was made up of Dochita Zenoveiov – Managing Director, Roxana Iancu – Senior Brand Consultant, Cristian Banu – Senior Brand Designer, Raluca Beldiman (Pinky) – Brand Designer, Vladimir Martinus – Project Manager, Alexandru Micu – Project Assistant.