Before online, a brand survived the market more

Romanian companies are now turning to rebranding more than before 2010 to increase their turnover, and the results of such a process can be seen in the level of profitability, the number of customers and even the number of employees.

“The 2010 customer was focused on producing and selling, he did not need a picture. Now the competition is more fierce. Branding is not about changing your name or logo. If these changes happen, they come together with the brand strategy and, taken together, the results are seen in the turnover, “says Dochiţa, an innovative brand within the INOVEO branding agency.

She adds that if by 2010 branding companies were the ones that addressed customers, the process has reversed in recent years.

“Start-ups need brand development: positioning, naming, visual identity, a basic brand kit offline and online. Rebranding also needs companies that exist in the market and want a refining of the image, “says Dochiţa Zenoveiov.

Before the emergence of the online environment, the “survival” of a brand was seven years, but now it has fallen, says Dochiţa Zenoveiov.

Read the entire article in Ziarul Financiar here.