The new ANDU identity signed by Seed Consultants

Seed Consultants has completed the branding process for ANDU, a 100% Romanian sports business in Sibiu.

Based on the results of the audit, Seed has defined the brand platform and values: energy, perseverance, trendsetter, leadership, ANDU being a brand that defines active, healthy and protective lifestyle.

Seed designers have gone from the idea that ANDU, based on the indisputable quality of products, has all the advantages to become a lovemark. The logo encompasses an intuitive, memorable and friendly symbol, that of an elephant, who becomes the best friend who accompanies you every day and encourages you to adopt a healthy lifestyle, move, enjoy energy that sport and nature offer you. The new visual identity keeps a connection with the previous one in red, but also brings new and differentiating elements by entering the processed font and the symbol.

We are proud of the re-launch of ANDU because we met in this company in Sibiu worthy and courageous people who gave up the American dream and stayed in the country to carry on the Romanian dream – that of a healthy family business, with great potential, but also with many responsibilities. Our intervention is precisely the passage of ANDU from product to brand, from a cotton training to a lifestyle . – declares Dochita Zenoveiov, Managing Director of Seed Consultants.

Along with the new identity, Seed has also developed the concept of retail by creating an ambient experience from the entrance: a hub through which the athletes enter the stadium, the exciting ambient music, the presentation of the articles on certain criteria, the development of the shop design according to the seasonality of the products.

Collaboration with Seed was extremely effective as they understood what we wanted, they knew how to extract the information from us and translate it to the graph. We know where we want to go with the business, they have shown us how to do it in terms of strategy and image. And the first feedback we see in the reaction of our loyal customers and, obviously, in sales. – says Alexandru Hanea, Marketing and Sales Director.

More details about the ANDU branding program:

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