Seed Consultants Wins New American Design Awards With Scandia Food Rebranding
Seed Consultants, the exclusive partner of Landor Associates in Romania, is the only local branding agency with two prizes offered by the international biannual design competition, which takes place in United States of America.
“It’s for the second time Seed gets a distinction from the American Design Awards, which confirms once again the strategic thinking and creativity of our team. We are very proud of this success, especially as the rebranding of Scandia Food is a soul project for us, in which we have invested a lot of time and passion, teaming with the client and trying to create together a representative brand, “says Dochita Zenoveiov , Managing Director of Seed Consultants.
The performance is even higher, as over 1500 works have been submitted worldwide, and Seed was ranked No. 3 on the Logo Design section. The criteria behind the judging were creativity and efficiency in communicating the desired message to audiences.
Kevin Javid, Chairman & amp; Executive Vice President of American Design Awards, says “Whether design standards are getting higher or designers are driving creativity beyond boundaries. There have been so many impressive design projects that the jury has been very difficult to choose from so many great works. ”
Scandia Food’s rebranding program was hosted in 2010 by Seed & amp; Landor, over a period of 8 months, is one of the most complex corporate rebranding processes in Romania. Scandia Food’s new visual identity redefines the essence of the “Life with a Charm” brand by using the horn symbol of abundance, an icon used from ancient times, graphically reinterpreted to recreate the diversity of products, shapes and tastes, the release of senses and emotions, the savor of life.
The American Design Awards have been awarded to Seed Consultants for the second time by the jury of the prestigious competition, after being awarded the 2009 GSP TV brand identity in the INTACT Media Group portfolio.
The project team from Seed Consultants & Landor was made up of Dochita Zenoveiov – Managing Director, Emma Beckmann – Corporate Consultant, Roxana Iancu – Senior Brand Consultant, Vladimir Martinus – Project Manager, Catalina Vulpe – Project Executive, Raluca Beldiman – Brand Designer, Marina Beldiman – Brand Designer and Tony Lyons – Associate Design Director. On behalf of Scandia Food participated Robert Redeleanu – CEO, Andreea Teodorescu – Marketing Manager, Alexandra Bucur – Brand Manager, Andreea Ursulescu – Junior Brand Manager.
American Design Awards (ADA) is one of the most renowned international design competitions and the most famous independent design competition. The organization was founded in 2000 by a team of design professionals. The biannual design competition features 22 categories of three prizes and is one of the most prestigious competitions in the world.