Rebranding
Zemo’s
Project description
Challenge
ZEMO’S is a family business that started with a dream. Ok, also a chokeberry plantation and a small cold press juice production facility. From start, they wanted to rely on a trustful and engaging brand that would appeal to those in search of healthy and natural options for their diet.
Approach
This time we were in luck. After spending weeks in linguistic and legal research, we were able to propose the ideal kind of name: short, memorable, sticky, and with a play on relevant words from the category. Why lucky? Because the name was legally defensible.
Results
With their fresh, juicy name and organic package, ZEMO’S tackled the big fish: getting on the shelves of chain grocery stores. For now, they signed with Mega Image and started working on a new, larger production facility.
