Luxestate was a real estate investor who felt prepared to move up into the luxury and medium-high level rental sector. They needed a name and a visual identity that would reflect their premium positioning while at the same time inspiring confidence and reliability.
After thoroughly researching the real estate high-end market, we understood that we had to find a good mix between the category determinants and the main clients’ type of personality. Semantics and logotype design did swell teamwork and provided rich territory for the supergraphic and imagery.
TOFF Dominium adapted swiftly to lodging requirements of high-level managers during the pandemic: comfortable homes, suitable both for working remotely and family life. In 2020 TOFF Dominium increased their revenue despite serious uncertainties in the rental sector.