IMPRUVIS is an innovative symbiotic supplement produced by the Danish life science company Bifodan. Pharma Brands needed a name, a visual identity, and a package to efficiently commercialize the product in the Romanian market.
We explored several semantic routes and made the most of our phonetics expertise. We ended up with an insightful name that makes a promise, then got the package and the overall look and feel of other materials in sync with that promise. The colors and visual identity generally convey a friendly and quality message for the whole family.
Before the naming and visual design processes, IMPRUVIS was on the shelf in 750 pharmacy stores in Romania, in two versions. One year later, the product is in 2800 units, in 3 versions, thus having registered a 273% increase in brick&mortar retail presence. Not bad, right?