Rebranding
Decoplast
Project description
Challenge
DECO PLAST is one of the few Romanian PVC profiles producers present in the European market. They needed to adapt to the competitive international business environment and were looking for a fresh identity to boost their confidence.
Approach
The purpose of this rebranding process was specifically to underline that the company is developing its operations in new markets. We extracted from them the idea of innovating and of opening windows, which became the central point of their visual identity.
Results
DECO PLAST is preparing to open a new production facility and to enter new markets, such as Morocco and Canada. They strengthened their business partnerships with Italian, French, English, and German clients.
