Archia Mansion, a family business in Deva that recovers the Transylvanian values and promotes the spirit of the contemporary boyar. – The challenge of the team was to translate the combination of old and new into their visual identity. The designers started from the idea of the logo in the form of a monogram, translating the insignia of a noble family. However, the representation was made in a modern, urban style with hand-painted characters, suggesting the combination of the two essential directions: ancient values in the area recovered and brought back to the attention of today’s tourist and the technology that sustains and gives the contemporary business note acquis. The black-and-white chroma sends thought to the past, leaving the present images to give the brand the color.