This was one of those cases when a market leader needs to tidy up things at home. Our first talks with Alexandrion Group only implied designing a distribution brochure. When we got to know each other better, we sensed that we could contribute substantially to clarifying the corporate brand architecture and to instill uniformity in various declinations of the brand.
Alexandrion Group’s philosophy is all about retracing roots and keeping stories alive while constantly adapting to new ways of doing business. We kept to their reverence for great figures of the past but updated the effigy, the laurel wreath, and the logotype. We used carefully selected imagery to instill a sense of premium quality and attention to detail.
Alexandrion Group holds the top position in the Romanian spirits market and has gradually turned into a global player. They’re on track to reaching a revenue of up to € 2 billion yearly, by 2027. Redesigning their identity has helped project a more confident image for their new partners abroad and offers visual support to their promise of excellence.