Making brandbook does not hinder creative development, it sets a set of rules that allow for the creation of applications capable of transmitting coherent and unitary brand identity in communication to audiences.
A visual identity guide incorporates design principles that facilitate the development of brand communication applications. From the rules of logo application, to defining corporate fonts and colors, to drawing the general lines of brand communication materials, a visual identity manual is useful to keep a visual coherence in brand implementation.
The manual contains the story of the brand and the way its elements are applied. The brand handbook is necessary for any brand for consistent communication.
We set the rules for using visual identity elements
We implement brandbook graphics with all usage rules
We present the visual identity manual and send the print files