The name of a brand is one of the most powerful and emotional ties with its audience, having a particular weight in creating a brand.
Because it ultimately "articulates" the strategy, the name / naming process is one of the most complete and complex, but also one of those that offers immense satisfaction and immediate enjoyment to the company
INOVEO has a team of linguists, marketers and intellectual property specialists who together created brand names that have been marketed on the market, offering product naming services, service naming and company naming.
After the market analysis we discover patters and trends that we take into account when creating the name
Following a set of predefined rules the assigned team creates a list of potential names
We draw the line, we exclude a part of the names and we keep only those that correspond with the client's brief.
We present the short names list, the story behind them and their potential