Brand building is the first step. Brand communication is the second step. Both stages are just as important. They complete and there can be no one without the other, as you can not build a home without a foundation, but no foundation, if you do not have the house design.
Brand communication must be a planned, not an opportunistic one. Brand material is needed for every brand audience. These can be structured according to the product or service, depending on its life cycle, depending on the size of the company, depending on the resources available to implement the communication, depending on the vision the company is establishing.
For startups the basic package is sufficient: business card, website and Facebook page
For these the following materials are required: Startups package, Powepoint template, a presentation of the company in electronic format, a presentation of the commercial offer
For these, we add the services mentioned in the medium companies: brochure, company presentation film, product / service presentation film, annual reports, sales catalogs, internal communication documents
For employees, it applies to all companies, but it is more or less standardized depending on the size of the company. For large companies, an induction book for new employees is recommended, an integration plan, a brand platform assimilation plan (mission, vision, values), its evaluation plan, materials that generate community membership
Follow the strategic partnerships of the agency and its porfolio.
An important criteria is the background of the consultants, the years of experience in the market and the expertise of the team that will work on the project.
The tools that are used in the developing and implementing of the project.
You can see the visibility of the agency on the market and the recommendations from the clients.