BE BRIGHT When it comes to packaging, color is one of the most important components for attracting shoppers. Visible from a greater distance than other elements such as copy, illustrations or graphics, it’s often one of the first things people notice. If your product is brightly colored, draw inspiration from it. Use accents of the […]
The health of your website is just as important as your own. The website is a body that grows alongside your brand and your business and that any health problems can occur for any body. These can be resolved by periodic maintenance. Creating a website is a long and complicated process. Its launch should never […]
The story begins two months ago, when I began to feel how my life is in an ever-increasing imbalance. I had not worked for over a year and felt the need to do something … So I did not have much thought and I began searching, to find a solution to make a change. That’s […]
Dochita Zenoveiov: Brands will try to sell us “time” We are on the right track in terms of branding interest in Romania, says Dochita Zenoveiov, Brand Consultant INOVEO, who has a 20 years experience in branding and marketing at the customer and at the agency. We are on the right path to corporate identity and […]
The Progressive Awards 2019 has nominated its winners at the Progressive Gala Awards held at Casino Sinaia on the evening of March 14, which brought together over 470 retail professionals & FMCG. The Research Partner in the Progressive Awards project is the Ipsos Romania market research company, and the partner who created branding and visual […]
In the last year I turned my attention to poster design as a leisure exercise and I wanted to visit Switzerland or Poland to find out more. The first contact with an exhibition of foreign posters was through college year 1, Polish posters on socio-political themes. Two months ago I had the pleasure of visiting […]
Dochita Zenoveiov: A construction that does not have integrity and good in it will collapse sooner or later Graduate of an MBA, Dochita Zenoveiov has a 20 years experience in branding and marketing at client and agency. Dochita has intuited the role and importance of entrepreneurship in Romania since 2011 launching a program for local […]
In a highly dynamic industry such as consumer goods, retailers and manufacturers are constrained to keep up with consumer behavior by massive investment in technology, innovation, or branding and positioning services. Surprisingly, not only modern retailers have aligned themselves with this market demand, but also traditional traders who have understood that they can not win […]
Project type: Web Development Services: Web Design, Mobile Design, Web Implementation, UI/UX Technologies: WordPress, HTML, CSS, jQuery, JavaScript ES6, PHP, SQL Team: Lia Ecaterina Gaman, Dan Platon, Marius Chiriac, Alex Ranete […]
A website will never be ready, it evolves according to customer needs and adapts to user requirements. Below are three basic steps for maintaining a website. 1. Back-up – before changing anything and moving on to the next steps we need to save the current version of the page. We recommend saving everything every 3 months […]
THE ROMANIAN SWEETS MARKET HAS, FOR A FEW WEEKS, A NEW PLAYER. THE FRENCH PATISSERIES GOURMANDES COMPANY, A BUSINESS THAT’S VALUED AT OVER 130 MILLION EURO, ENTERED ON THE LOCAL MARKET WITH A BRAND OF BISCUITS AND PRACTICES ADAPTED TO THE ROMANIAN SPECIFIC POFTIS. ANA BAZGA, POFTIS COUNTRY MANAGER, WALKS TO RETAIL PROFESSIONALS ABOUT INVESTMENT […]
THERE IS A FOCUS ON OFFLINE, A VERY MULTI RETAILERS WORK IN RESEARCH DEPARTMENTS TO DEVELOP PLATFORM FOR ONLINE – WHEN WE WILL BE PREPARED TO IMPLEMENT THEM, TO BE SATISFIED. DIN 2018 WILL PROVIDE VERY INTERESTING PROJECTS IN THE MARKET ONLINE ZONE, CONSIDERS DOCHITA ZENOVEIOV, FUNDER AND EXPERT INOVEO BRAND. Autori: Alex Goaga “It’s a […]
THE YOUNG GENERATION OF ROMANIAN BRANDS WHICH COULD BECOME THE NEW STARBUCKS, ZARA, OR COCA-COLA Authors: Mădălina Panaete, Alina-Elena Vasiliu Zaganu beer, 5 to Go coffee or the salad from Fru Fru are some of the daily expressions that have come into common language and have been installed in the perception of the audience as if they […]
WE ARE A PRODUCT. HOW DO I BRAND AND HELP HOW I PROMOTING IT? THIS IS THE CHALLENGE WHICH MEETS THE MOST MULTIPLE ENTERPRISES AT THE BEGINNING OF THE BEGINNING, BUT ALSO WITH THE VIEW TO CREATE LONG TERM. by Dochița Zenoveiov “The products are made in the factory, and the brands in the mind […]
Romanian companies are now turning to rebranding more than before 2010 to increase their turnover, and the results of such a process can be seen in the level of profitability, the number of customers and even the number of employees. “The 2010 customer was focused on producing and selling, he did not need a picture. […]
In the 10 years of branding we have come in contact with brands from various industries and sectors. And if it is something that makes us move on and resist is the “optimistic madness” inspired by any businessman we come into contact with. The extraordinary capacity of the Romanian entrepreneur to see above obstacles, weights, […]
Dochita Zenoveiov, managing director, was invited to moderate the show by Amedeo Ene at Realitatea Plus to address some branding concepts. The difference between brand and branding When talking about the brand we are talking about the next level of the product. Branding is the way a product gets branded. It is a process by […]
Whether you tried to catch them all for yourself, or you were simply intrigued by the large number of people who were running through the neighborhood with the phone in your hand and displaying all sorts of shy girls, you inevitably intersected with Pokemon Go. With 21 million players a day, Pokemon Go is the […]
Brandathlon este o competitie pentru fiecare antreprenor care este interesat sa treaca la un alt nivel al business-ul sau, implicit, sa-si creasca vanzarile. Se adreseaza brand-urilor romanesti care s-au pus la punct pe partea de productie, distributie si vanzari, dar isi doresc sa puna accent pe imaginea care aduce mereu noi oportunitati. […]
07:15 In a very surprising way I wake up to the third alarm. I disable the other two and transport me to the shower. I promise every night that I will not make it longer and that I will sleep earlier, but for nothing, passion keeps me awake sometimes until the morning. 7:45 I do […]
You may have noticed that brands refresh their packaging much more frequently than before. The most noticeable, in the last 4-5 years, the market speed of refitting the packaging seems to play an important role in brand activity, overall. Advancement in technology and social networking expose consumers to new things at an alert pace – […]
Tony Robbins combines the four branding ingredients: Relevance + Differentiation delivered Coherent + Consistance. Positioning of Tony Robbins’ seminar: science delivered through the show. Science = content of Business, Finance, HR, Marketing, Sales, Medicine, Psychology, Chemistry, directed and packed as a show. 1. Coherent and consistent brand He coherently and consistently built the content of […]
Building a brand should be like a muscle building, well-weighted process that focuses on maintaining long-lasting brand equity. Most people who have tried seriously to increase their muscles know there are two ways to increase your muscles: 1. By rapid growth, what can be achieved by pulling the beasts like a madman, gaining excessive weight, […]
deLivada is a family business based in Foscani that produces, sorts and packages annually 2500 tons of fruit from a 45-acre orchard in the Dutch system. Following the audit process, specialists in branding INOVEO have established the pillars around which revolves around the whole business concept of Living: healthy eating, care for others, performance and precision of […]
From generic trends that put employees at the heart of the marketing campaign to trends that rely on industry specificity, such as hospitality brands that seduce Asian tourists, branding will continue to evolve and undergo dynamic changes in the year that has just started. To conclude the 10-day trend, we end up with a final […]
Archia Mansion, a family business in Deva that recovers Transylvanian values and promotes the spirit of the contemporary boyar. The results of the audit allowed INOVEO branding specialists to define the essence of the Archia Mansion – the first family of contemporary boyars. The Szabo family is the catalyst for the Archia Conac brand. It […]
Recently my son asked me, “Dad, what do you do at work?” I am tired after a full day, I am tempted to give a quick response, “I work in a place where I draw things on products which the world is buying, such as a Cote d’Or chocolate wrapper or a Citroen emblem.” But my […]
In one of his books, Gladwell talks about the difference between Western and Oriental culture and says he comes from agriculture . Rice versus wheat. The success of a rice crop consists of the effort made. What this means? Motivation, learning, practice, acquiring skills that all lead to skill. Then the consecutive day of the […]
Even in the best of cases, the naming process remains subjective and emotional. Whether you name your child, boat or brand, the process can create countless discussions. Remember these principles while searching for the perfect name! 1.Be memorable The internet search engine has changed everything. Instead of worrying about the place in the phone book, […]
Start The Most Promising Romanian Brand, The V-Edition is starting! The most promising Romanian Brand, the first competition for local brands, reaches the fifth edition. Finally, the winner will benefit from a free branding program. From now on, the competition has a new section for start-ups as a result of requests from young entrepreneurs. […]
Animax – The Most Promising Romanian Brand Edition IV Seed Consultants has nominated yesterday the winner of the 4th edition of the “The Most Promising Romanian Brand program – Animal Animation Chain, Animax. For this brand, Seed will develop a probono manual that will ensure the consistency and consistency of the franchise project. Seed […]
Seed Consultants put on the map the most beloved Romanian brands Map of Romanian Brands maps the most beloved brands in the country. For a month, the Romanians were able to nominate, in the first instance, and then vote for the most beloved brands in their area. Depending on tradition and local specificity, the […]
The most promising Romanian brand reaches its fourth edition The Seed Consultants branding and design agency launches the fourth edition of The Most Promising Romanian Brand , the most an important competition for Romanian SMEs, at the end of which a company benefits from a free branding project. Romanian companies can compete from March […]
Aliphia rebranding Cure by Seed Consultants The Aliphia brand combines with an ingenious and original method the benefits of nature with scientific research for the benefit of our health. The people behind the brand have devoted their research work to a noble purpose, to develop parapharmaceutical products that address different therapeutic areas. The investment in […]
Seed Consultants triple medal at the Branding Olympics! Bucharest, August 9, 2012. Seed Consultants is a triple award winner in the American Design Awards international branding and design competition The Romanian branding and design agency Seed Consultants has received three branding and design awards for three Romanian brands: Andu and Pic Flavours in Corporate Identity […]
This summer, the most promising Romanian brand reaches its 3rd edition! The Seed Consultants branding and design agency launches the third edition of The Most Promising Romanian Brand , the most important competition for Romanian businesses at the end of which a company will benefit from a free branding project. This edition brings a […]
The new ANDU identity signed by Seed Consultants Seed Consultants has completed the branding process for ANDU, a 100% Romanian sports business in Sibiu. Based on the results of the audit, Seed has defined the brand platform and values: energy, perseverance, trendsetter, leadership, ANDU being a brand that defines active, healthy and protective lifestyle. Seed […]
Seed Consultants, the only Romanian agency twice awarded at the REBRAND ™ 100® Global Awards in 2012 Seed proves that international branding can be made in Romania: two Romanian brands developed in 2010-2011, Scandia Food and HERT Design being awarded in the international competition REBRAND ™. The two programs submitted to the international competition demonstrate […]
CISEROM, the Romanian socks brand was named the most promising Romanian brand at the second edition of the program The most promising Romanian brand, the competition for companies and local brands, came to the end of the second edition. The big winner is the over 85-year-old brand in Sebes socks production, CISEROM. It will receive […]
Seed Consultants launches the second edition of the “Most Promising Romanian Brand” Program Seed Consultants, the exclusive partner of Landor Associates in Romania, launches the second edition of “The most promising Romanian brand”, the first competition in our country addressed to the representatives of the business community at the end of which a Romanian brand […]
Seed Consultants Make Vulping Seed Consultants brand and design consulting company, the exclusive partner of Landor Associates in Romania, made the name, visual identity and graphic applications for the new brand, Vulping ( www.vulping.ro ). The concept around which the online brand was built is the “smart fun park” where customers find the most enjoyable […]
HERT Design, a new brand designed by Seed Consultants Seed Consultants brand and design consulting company, an exclusive partner of Landor Associates in Romania, has created a new brand on the Romanian furniture and decoration market following a branding program started earlier this year. The HERT Design brand is owned by two young Romanian entrepreneurs […]
Seed Consultants Wins New American Design Awards With Scandia Food Rebranding Seed Consultants, the exclusive partner of Landor Associates in Romania, is the only local branding agency with two prizes offered by the international biannual design competition, which takes place in United States of America. “It’s for the second time Seed gets a distinction from […]
Seed Consultants create the Intact Media Academy brand Seed Consultants brand and design consulting company, exclusive partner Landor in Romania, has realized the visual identity and graphic applications for the new brand, the media school launched by the largest Romanian media group. The Intact Media Academy brand platform starts from the idea that “you learn […]
Seed Consultants awarded at the prestigious ReBrand100 Global Awards Seed Consultants, one of the leading strategic branding and design consultancy companies in Romania, the exclusive partner of Landor, was awarded an annual competition organized by ReBrand in the United States for the strategic repositioning project of the Galador brand. The ReBrand100 contest is organized annually […]
Seed Consultants created the Novatik brand The Seed Consultants brand and design consulting company, the exclusive partner of Landor in Romania, has made the name, visual identity and graphic applications for the new brand, which is a complex and efficient set of pluvial systems. Novatik thus integrates Roof Distribution’s premium roof portfolio with Final Distribution, […]
Scandia Food, a rebranding full of flavor, signed by Seed Consultants Seed Consultants, Seed Consultants, the exclusive partner in Romania of the Landor global network, was chosen by Scandia to redefine brand strategy and corporate identity to express the new direction of the company’s development. The new universe of the Scandia Food brand is centered […]
Seed Consultants has created the new corporate identity for Final Distribution The Seed Consultants brand and design consultancy has done the re-branding process for Final Distribution, the leader in the natural stone tiles market and exclusive representative of the Gerard premium brand in Romania. Final Distribution organized a pitch at the end of 2009, following […]
Seed Consultants Launches Green Brands Study in Romania The Strategic Branding and Design Consultancy Company launched in Romania Green Brands Study 2010, made by its exclusive partner Landor Associates, along with several other WPP group agencies. The study was conducted on a sample of over 9,000 participants from 8 countries – France, Germany, Great Britain, […]
Seed Consultants is creating the packaging design for the dairy brand in Agrofam Holding’s portfolio Seed Consultants’ brand and design consultancy has developed the visual identity and packaging design for the Ovidiu brand, produced by Agrofam Holding, one of the largest agricultural groups. The Agrofam Group, with a turnover of over 20 million euros, decided […]
Power Club – a new brand created by Seed Consultants Seed Consultants brand and design consultancy has developed the branding process for Power Club, a retail chain of electronic games, casino and sports betting, created by an investment of 2 million Euros. Power Club is based on a new business model on the Romanian market, […]
A high-end brand created by Seed Consultants Seed Consultants brand and design consultants have developed branding for VIP Air, a new player in the aviation business. VIP Air has been created thanks to the opportunities existing on the Romanian market in the exclusive air transport services area, both for business and for holidays. VIP Air […]
Seed Consultants winning the American Design Awards for the GSP TV brand identity Seed Consultants, an exclusive partner of Landor Associates in Romania, has been awarded at the American Design Awards, the biannual edition of the Corporate Identity category for the visual identity of the GSP TV brand. The competition was very tight, with more […]
Seed Consultants refreshes the Galador brand The Seed Consultants branding and design consultancy, the exclusive partner of Landor in Romania, has developed a branding project for Galador, a brand of exclusively natural handmade soaps. Galador is a small brand, but it has a great story behind, being created thanks to the passion of a local […]
Angst branded by Seed Consultants The Seed Consultants branding and design consultancy, the exclusive partner of Landor in Romania, has completed Angst’s corporate rebranding process. The rebranding project was a very complex one, including brand audit and strategy, brand architecture, visual identity development and brand manual, and brand engagement strategy. Founded in 1991, Angst is […]
Seed Consultants integrates Ruukki brand values internally Seed Consultants brand and design consultancy develops a brand engagement project for Ruukki Romania, the subsidiary of the Finnish group Rautaruukki. The program has been running since August 2008 and has gone through several stages, starting with identifying the degree of resistance to change, structure, culture and organizational […]
Seed Consultants has developed the Radio ZU brand Seed Consultants brand and design consulting company has developed the visual identity for the latest radio station CHR released in Romania, Radio ZU. Seed Consultants has also positioned the brand and its visual territory. Radio ZU appears on a highly crowded market with dedicated players with a […]
Seed Consultants creates the new identity of the Temporal Law Bureau The Seed Consultants branding agency has completed the construction of the Tempora brand, owned by the Cornel Tabarta Law Office, specialized in business law. In a market characterized, on the one hand, by the tendency of fragmentation of large law firms, full service, from […]
